Adsense Letter

here's an all about Google letter. It didn't start out that way, but when my fingers got typing that's what flowed out of them.

My brain could have had something to do with it too. But not a lot. It's still quite muddled from being ill.

Hope you find this stuff below useful.





1. Google Adsense stuff

I've heard that Google have been getting tough on Adsense sites recently, investigating sites displaying Adsense and removing ones which don't meet the criteria.

You see, what's happening is that people are getting approved for one site, then adding the code to other sites they own.

That's fine by Google as long as the new sites have nothing wrong with them/don't break Google's small print.

Well some of that small print is mighty small and two friends have written to me this week to say their sites have been banned in the past 7 days.

Why?

Well both for the same reason. They both put a lot of work into building new content sites and put the Adsense ads up on almost every page.

But it was obvious that the sites had no purpose other than displaying the Adsense code.

They didn't try to get subscribers to their ezines, they didn't promote affiliate programs, etc.

All they did was have good quality targeted content + Adsense.

Now you might think there's nothing wrong with building a site like that, but Google just doesn't like it when it comes to Adsense.

One friend sent me the letter Google sent him. Here's part of what Google had to say:

"Ads may not be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant."

______________________________________


Ok, so seeing that having quality content isn't enough, what can you do to make sure your own Adsense sites don't fall foul of the rules?

______________________________________


Well what you have to do is give your sites an extra purpose.

Here are a few ways of doing that:


# also display some affiliate links on the pages, and include an affiliate graphic or two.

# perhaps run a news ticker. You can get good ones from a number of sources, but one of the best is http://www.moreover.com which
has newsfeeds covering a huge variety of niches.

# link to authority sites on the subject, even though they're probably not linking back to you.

# start an ezine and have a subscribe box displayed prominently on each page.

# if your site is about online business/marketing give away a free ebook or two. But make sure they're quality one's you can customize with your affiliate links so that you stand a chance
of profiting from them.

# have a poll running on your site. I use a good one from One Minute Poll

If I were you I'd do all of them.






2. Google Adwords Traffic:

One way of GUARANTEEING plenty of visitors from Google is by buying Adwords.

If you do it right you can make a fabulous income. If you do it wrong, you'll be well out of pocket.

Recommended Adwords Resources ->

Chris Carpenter's GoogleCash ebook, which details how Chris makes a living from Adwords. An excellent resource.

I'm a big user of Google Adwords to promote my many mini sites. And it's now made easier because of the help I get from using GoogleCash and AdWords Analyzer. Read the page listed below to
follow this strategy (it works).

http://www.ozemedia.com/google-adwords.htm






3. Google and blogging...

Google is still ranking frequently updated Blogs very high. And having your own blog (and keeping it to the theme of your main site) could be a great way of getting more traffic.

To learn how to do it well I'd like to recommend you read James Maduk's Blogging Secrets which is a really good multimedia ebook. Very tasty.

Like his excellent Google course "How to Get Ranked #1 On Google" it's a combination of Audio / Video / Whiteboard Training and Screen Captures. (plus you get 4 Hours of bonus audio
interviews from his private E-learning sessions.

If you're thinking of blogging for profit you need to read this first.





4. More Google Stuff...

Your commercially oriented sites probably took a rankings kick in the guts in the last Google update.

Don't worry, you're not alone. This site lets you enter the main keywords for your site and see how many other sites with the same keyword phrase have dropped in rankings.

Not really useful, but interesting.

http://www.scroogle.org/

More useful - in fact a MUST READ if you're at all interested in learning more about how and why Google's latest update is affecting your sites - is a detailed online report "A Statistical and Experimental Analysis of Google's Florida Update" written by Leslie Rohde who developed that marvelous ranking software Optilink.

There's no charge to read it, though Leslie could easily have packaged it up into a "special report" and sold it.

When you've done with reading it though, I seriously suggest taking a look at Optilink.

Leslie is one of the most knowledgeable search engine people around, and the Optilink software works a treat.


_______________________


Looks like an Adsense competitor is on the way early in 2004 http://www.quigo.com/adsonar.htm

Overtures efforts in this field are in beta, with some major sites already running content matched Overture advertising, (and rumors that it's going to be opened up to all of us) and Commission Junction have got a contextual advertising/content matching solution in the works - though unlike Adsense it's very unlikely
to offer pay per click.

You can get more on Overture's Content Match here and while you're there you might want to consider advertising on them. I've had an account there for years now and get tons of traffic to my mini sites. A friend of mine, Paul Manuel, wrote a free report
detailing how he makes a great living from his Overture advertising. you can get it here.


Ok, one last Google thing: Trackmeat.

It's no cost software that saves you logging into Adsense 50 times a day to check how your commissions are doing.

Once you install it and click "Go" it minimizes right away, and your AdSense income will update down in the taskbar and system tray at intervals set by you.

It also works for Commission Junction.

(note: I haven't used this software, so I'm not recommending it, just informing you that it exists)

Meet Adwords

AdSense is one of the best ways to monetize your web traffic. People see those little “Ads by Gooogle” tidbits and they click like crazy. Or at least that’s the plan. But have you ever given though to where those ads are coming from? That would be AdWords, the Pay-Per-Click program for people who want to advertise their products on Google.

They are the fine men and women who are willing to part with some coin of the realm every time a visitor to your web site chooses to click on an AdSense ad. Google grabs the cash from the AdWords' member’s account, keeps some of it for themselves, and gives the rest to you. How much they keep and how much give away is a State secret, but who cares; just as long as we’re getting ours each month.

How AdWords Works

AdWords provides pay-per-click advertising to merchants who are willing to shell out anywhere from a minimum 05 .05 per click all the way up to a maximum of $100 per click. Can you imagine anyone paying $100 just to have someone click on an ad?

Anyway, the advertiser joins the AdWords program and gets a control panel similar to the one that we AdSense users get. They can write their ads, pick their keywords, and establish an advertising budget. They get tools to track performance as well as to help them pick keywords. There are no monthly minimum spends required and they can turn their ads on and off at will.

Once an advertiser is happy with their ad, it gets released to the network and shows up on web sites like yours and mine. That’s if the keywords on your site match the keyword requirements of the brand spanking new ad, of course.

They can’t “buy” their way to the top

Google doesn’t simply push the people with the highest paying ads to the top of the SERP (Search Engine Results Page). They use a rather fair methodology that takes into consideration not only the maximum CPC (cost per click), but also includes a secret recipe for determining an ad’s placement based upon the number of clicks the ad receives. So, at least in theory, an ad paying .05 per click could rise above one paying $5.00 per click if it’s more popular with Google’s audience.

I say “in theory” because if the owner of the $5 ad is paying attention then he or she will see that they are being bested by a lowly nickel ad and do some serious rewriting to get back up to the top where they belong.

Personally, I’m not sure that I have the guts to invest a lot of money into hoping that people who click on my ad will actually buy something, since I still have to pay Google whether I make a sale or not. But, as a dedicated AdSense user, I’m sure glad that my AdWords brothers and sisters have more nerve than I do. And you should be thankful as well.

AdSense and Blogs

If you have a blog, or are thinking about starting a blog, then you are definitely going to want to read this article. It’s all about how to line your pockets with money that’s just waiting to be made without working much harder than you already are.

No only are blogs the hottest thing on the ‘net right now, but they are custom-made for Google’s AdSense program. Why? It’s simple. Blogs represent constantly changing and fresh content to Google’s search engine spiders. Feeding fresh content to those little spiders is just like tossing raw meat to a tiger. They just gobble it up. The more pages of your blog that get indexed, the more traffic you get. And the more traffic you get, the more exposure your AdSense ads get. Are you beginning to see where I’m heading here?

It’s not just Google that loves new content, all of the major engines do. In fact, some web-savvy bloggers are testing Google ads on one page and Overture ads on the other. It doesn’t take too long to see which ads are doing the best when you have nearly side-by-side comparison statistics to look at. Just don’t make the mistake of putting Google and Overture ads on the same page together. While they won’t kill each other like a pair of Siamese fighting fish in the same bowel will, you will be violating both sites’ Terms of Service, and it isn’t worth killing the goose (geese) that laid the golden egg.

It’s a snap to set up Google AdSense ads on your blog. Everything you need to know is right inside of the Google control panel. What’s not so easy is figuring out what ads are going to appear on each page. Since Google targets your key words, and your blog articles could possible wander towards any subject, you never know what you’re going to get.

Well, “never” is a strong word because there actually IS a way to pre-test your blog’s ads before you post your newest edition. Here’s what you do:

• Write your blog article like you normally would
• Plug in your AdSense code and then post your newest page to a sub directory that’s not part of your blog.
• Click refresh a few times until Google wakes up and starts sending ads.
• If you don’t like what you see then fine-tune the article until you see the types of ads that you’re looking for.

With some ads paying as much as $5 per click or more, I’d certainly spend an extra 30 minutes or so tweaking my blog. That’s for sure.

If you’re working hard to get your blog in front of visiting eyeballs, then it doesn’t make any sense at NOT to be using Google AdSense to draw every penny out of your site that’s possible. OK, that’s the end of the article. Now get busy tweaking your blog and checking your ads. You’ve got money waiting to be made!

About the author:
Diane provides marketing and internet profit tips.
For more Google AdSense tips, visit http://www.adsense.deeljeabiz.com
Email : deeljeabiz@gmail.com

Adlink Success

There is a new advertising style from Google Adsense that is available in your Adsense panel, it is called “Google Ad Links.”

This new ad system presents a list of 4 or 5 vertical links(you can pick either 4 or 5 and Google will supply the actually links) to your site visitors, when the visitors click on one of the targeted contextual words it displays a results page from Google listing ten Adwords advertiser’s ads for this related topic.

Here is what Google says Adlinks are: “What are Ad Links by Google?

Ad Links are a new form of text advertising that we're offering to our AdSense publishers. Using the same contextual targeting algorithm that targets Google ads to your content pages, Ad Links units display a list of topics that are relevant to your page. Each topic, when clicked, brings the user to a page of related advertisements.

The result is advertisements that are closely targeted to the interests of your users. By selecting the topics through interaction with the ad unit, users are presented with useful information in the form of related advertisements. Their direct involvement with the evolution of the ad unit guarantees an interest in the ads that are presented.”

Positive Aspects of Adlinks:

They allow you to blend this in with sections of your links which will get more visitors to click on them, inevitably increase your Adsense revenue.

The Adlinks ads display 10 ad results when clicked without cluttering you page.

Google’s rules allow you to place three Adsense code block on a website. If you are doing this near say a 500 word article it can distract the visitor from viewing the article. With Adlinks you can still display 1 block of normal Adsense code and the Adlinks block and it keeps your page relatively nice looking while still giving you revenue potential.

Negative Aspects of Adlinks:

Adlinks requires your visitors to make two clicks. One on the original Adlinks block and one when they view the Adlink results. As any marketer knows the more actions you need a visitor to take the less the response rate.

Where are the best places to display Adlinks ads?

The best place to display them are within your navigation menu. Try to make them blend in as best as possible.

Another great place to put them is at the end of an article suggesting an interested reader view these resources. When doing this the reader is very targeted since they red your whole article and if they are likely leaving your website, why not let them leave through Adlinks and make some money?

Are Adlink ads as effective as the normal ad blocks?

Well some have seen positive results while other have not. Personally I am going to test it some more to see what kind of results and make my decision then.

About the author:
derrick pizur

Text link ad with clout

Webmasters place advertisements on their site to (hopefully!) help their web site visitors find additional information and products that are relevant to their site’s theme and therefore what those visitors came to their website looking for. Of course, it also helps if those advertisements also make money for the webmaster!

Unfortunately, serving advertisements online isn't always easy. Many advertisement companies offering the service of placing ads on our sites have managed to turn the advertisement business into one big mess. Thousands of sites are bogged down with non-relevant pop-ups, pop-unders, pop-ins and banners.

What happens to our sites if these advertisements rarely hit their mark? No matter how many banners and pop-ups we show about herbal remedies to our visitors if we run a website about car parts they will not be interested and they will never click on those ads.

Not only that, but this kind of untargeted advertisement can even have a negative effect on our traffic. Who wants to go to a site that requires us to close pop-ups every minute or for every page we view?

In order to have advertisements that are interesting AND relevant to our visitors there is now a program called ‘Google AdSense'.

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, text-based, un-obtrusive Google AdWords ads on our website's content pages and earn money.

Since the ads are actually related to what your users are looking for on your site, you'll have a way to both monetize and enhance your web page content. The program is free, and Google pays you for clicks on the AdWords advertisements on your site.

Google offers their AdSense program to just about all website owners. After signing up for the program with Google you receive code to enter on the pages of your site and Google will dynamically generate ads that are relevant to your own web site’s content.

Whenever a visitor clicks on one of the links in the AdSense ad on your site Google credits you with a percentage of money that was paid by the advertiser for that ad.

AdSense also provides us with the option to be selective in which type of ads we want to display on our websites making it possible to send our visitors towards a certain type of products.

To make it possible for everyone to integrate AdSense into their sites the program offers a wide variety of settings that allow us to alter the ads appearance.

The Google AdSense program is incredibly accurate. By stepping beyond the boundaries of simple keyword matching it has become one of the most prominent tools to display accurate advertisements. A list of keywords is still used as the basis of triggering ads, but complex algorithms now ensure that ads that are not related to your site’s theme no longer show up.


An AdSense service can be set up within minutes from the comforts of your chair and by providing your website's visitors with a certain amount of directed ads you can generate for yourself anything from a small to a sizeable income through the use of AdSense.

Hands Off Passive Income

So you want to increase your Adsense income? Log into your Adsense account, and look at your last month's stats. There are three key areas that contribute to your earnings: Impressions, Clickthroughs and Effective CPM. Improving your stats in any, or preferably, all of these three key areas will increase your Adsense earnings.

Impressions

Impressions are the number of times your webpages with Adsense ads have been viewed. You can increase Impressions by increasing traffic (preferably targeted traffic) to your webpages. Some of the best ways to increase targeted traffic to your webpages include:

-create more webpages, with relevant, focused content
-create more links to your webpages
-list your website/s under relevant categories in more directories
-set up a directory of relevant sites on your website and accept relevant
reciprocal links
-write relevant articles, with your site information in the 'resource box' at the end of each article, and submit them to article directories
-advertise with pay per click search engines like Google's Adwords. www.Miva.com (formerly www.FindWhat.com, www.YahooMarketing.com (formerly Overture) and 100's of others. When of the best places for pay per click info is www.payperclicksearchengines.com with a descriptive list of 659 search engines.

Clickthroughs

Clickthroughs are the percentage of viewers who click on your Adsense ads. You can increase Clickthroughs by increasing the relevance of Adsense ads on your site, and by tweaking the format and placing of your ads.

Although you can't dictate which Adsense ads show on your site, you can
influence the relevance of the ads by maintaining a tightly focused website. If every page on your site focuses tightly on the site topic, its more likely that the Adsense ads will too. For example, if every page of your site is about fishing, and the word 'fishing' appears several times on every page, its likely that your Adsense ads will relate to fishing.

The best way to tweak your ad format and placement is to invest in an Adsense Tracker, and test, test, test! People who have done this tend to suggest that the best format is the large rectangle, with background and border the same color as the page behind it, so that the ad blends into the page. The best placement is towards the center or top left of the first screen of the page. Try these suggestions first, and then track and test, to be sure of what works best for your pages.

Effective CPM

Effective CPM is a measure of your average earnings, per thousand clicks. You can increase your Effective CPM by selecting topics that attract high bids from Adsense advertisers, and building pages and whole websites on higher paying topics.

Although Google doesn't release information on Adsense bids, you can get a good idea of the top paying topics by looking at information on Adwords bids, or, for that matter, bids on pay-per-click search engines like Overture. There are a number of keyword research tools available, both free and paid, that can help you find high paying topics.

The Formula

So now you have the basics of increasing your Adsense income. Its a deceptively simple formula:

-Build pages and websites on high paying topics for the best Effective CPM.
-Format and place your Adsense ads for maximum Clickthroughs.
-Promote your sites to drive targeted traffic to your Adsense webpages for maximum impressions.